ECura Collaborates with Community at the 2025 Bai Agriculture Festival

Villagers of Qifeng planting rice while singing Bai folk songs in the field, photo by Keyi Liu

On the day of the event, the rice-planting flag fluttered in the wind, accompanied by the sounds of suona horns, drums, and gongs echoing through the village. Dressed in festive attire, villagers of all ages gathered to sing and dance in celebration. A solemn ritual honoring the “Seedling Flag” unfolded at the heart of the ceremony. In front of the flag, a respected elder (villager Jifan Yang 杨吉繁) recited traditional verses before handing over a copper gong—symbolizing the authority to begin planting—to the designated Seedling Officer. Holding the gong, the Seedling Officer declared: “May this year bring a bountiful harvest and granaries full of grain!” He then struck the gong and announced loudly, “The gate of rice planting is now open!” In response, the crowd echoed back, “Let’s go!” Amid the sounds of firecrackers, gongs, and the festive melody of rice-planting tune played on suona, a procession of hundreds set out with the flag leading the way. Singing and playing music as they paraded through the village lanes toward the fields.

The procession sets out as the gate Kai Yang Men is declared open, filmed by Keyi Liu
Villager Jifan Yang (杨吉繁) portraying the Seedling Officer, photo by Keyi Liu
Villager Duan Zuozhi (段作芝) dressed as a water buffalo, photo by Keyi Liu
Bai villagers in Qifeng Village perform call-and-response singing Kai Yang Men, photo by Keyi Liu
All performers from Qifeng Village join in a collective chorus,photo by Keyi Liu