Miao Flower Mountain Festival and Apple Promotion

Xiaoshuijing Village (小水井村) and Shuke Village (束刻村) showcased their rich cultural and agricultural heritage from August 2nd to 4th 2024, marking significant strides in rural economic development. The festivities began with the “Prosperity through Apples: Igniting Enthusiasm” event at Daxiu Mountain (大秀山) apple base in Shuke Village. Zhao Yinghong (赵映宏), Party Work Committee Secretary for Daying Street (大营街道), highlighted the national recognition of Daxiu Mountain apples as “A-level Green Food.” Activities such as apple picking and cultural performances not only enhanced the brand visibility of Daxiu Mountain apples but also promoted local tourism.

Tourists tasting apples at the Daxiu Mountain (大秀山) base
Xiaoshuijing choir performing at the event to boost the festive atmosphere

In celebration of this vibrant period, Xiaoshuijing Village held its tenth annual Miao Flower Mountain Festival (花山节), a grand event that underscores Miao cultural heritage and attracted guests from various regions. At the scene of the Festival, Miao girls warmly greeted guests from afar with sheep horn cups, their enthusiasm distilled into the fine spirits they offered. Attendees gathered in high spirits, engaging in traditional singing, dancing, participating in the Flower Mountain rush, watching bullfighting, and tasting mutton soup. The festival showcased a vibrant array of ethnic customs and allowed guests to deeply experience the unique charm of Miao cultural heritage.

The scene at the tenth Miao Flower Mountain Festival in Xiaoshuijing Village

Tourists and villagers watching bullfighting at the Miao Flower Mountain Festival

These events are more than just celebrations; they are vital tools in stimulating local economies, preserving cultural identities, and building resilient rural communities. By effectively marrying agriculture with cultural festivities, Shuke and Xiaoshuijing Villages provide a valuable blueprint for rural areas seeking to harness their unique assets to fuel economic and social growth. These initiatives not only attract investment and increase visitor numbers but also instill a sense of pride and ownership among local residents, ensuring the longevity and success of such community-driven endeavors.